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11.05.2020

Description

general information

Oldest on post-Soviet space sociological company (formed in the year by a decree of the Presidium of the All-Russian Central Council of Trade Unions and the State Committee of Labor of the USSR as the All-Union Center for the Study of Public Opinion, c - All-Russian - for more details on the history of the creation and development of the company, see the section "History of VTsIOM"). In Russia and abroad, VTsIOM conducts marketing, social and political research of the full cycle - from developing a concept and tools to preparing analytical reports and presenting the results.

VTsIOM has the status of a scientific institution, publishes its own scientific journal (""), manages its own department at the Higher School of Economics and a research center at RSSU, and also regularly holds meetings of its own scientific and expert council, which includes the country's leading sociologists. (For more details about the scientific potential of the center, see the section "Scientific and teaching activities" below).

Team

More than 70 specialists in the field of sociology, marketing, political science, finance, psychology, statistics work in the Moscow office of the company. The Center is headed by Valery Fedorov. Among the company's employees are doctors and candidates of sciences, graduates of leading Russian and foreign universities (Moscow and St. Petersburg State Universities, Vienna and Moscow Diplomatic Academies, Higher School of Economics, etc.). (For more details about the scientific potential of VTsIOM employees, see the section "Scientific and Teaching Activities of VTsIOM"). VTsIOM branches operate in all 7 federal districts of the country. The network of interviewers numbers about 5000 people.

Research directions

VTsIOM conducts research both at the regional and federal levels, as well as in the post-Soviet space (together with colleagues from other countries the former USSR- members of the agency "Eurasian Monitor", one of the founders of which is VTsIOM) and in countries "far abroad". Among the main activities of the company:

(For more details, see the section: "Research by VTsIOM" and in the note: "Clients and partners of VTsIOM")

Methodology

The work uses a wide range of research techniques (personal interviews, focus groups, mystery shopping, hall tests, exit polls, expert polls, telephone interviews, etc.). Information processing methods include both descriptive and inferior statistical analysis, special programs for constructing samples, etc. Population polls are conducted weekly based on an all-Russian representative sample (1600 people in 140 settlements 42 regions of Russia).

Research by VTsIOM

At the regional and federal levels, in the post-Soviet space and in the "far abroad" countries, VTsIOM conducts research in 3 main areas:

politics (electoral research, monitoring of satisfaction with the authorities),
social sphere (education, medicine, family, housing and communal services, fight against corruption),
business (finance and insurance, real estate market, development of trade and corporate brands, development of corporate reputation, examination of trademarks, market information technologies, media measurements, sports industry, automotive market), etc.

VTsIOM regularly acts as a coordinator and executor of international research projects for foreign and Russian customers - both in Russia and abroad (including, in particular: UNDP, US State Department, NATO, etc. More - in the note: "Clients and partners of VTsIOM"). So, since 2004 (as well as before the collapse of the USSR) the Center has been actively involved in building a system of regular sociological research in the post-Soviet space (within the framework of the activities of the "Eurasian Monitor" agency, one of the founders of which is VTsIOM - along with sociological services of other former republics Soviet Union).

Some VTsIOM projects over the past 5 years

Exit polls (exit polls) in the parliamentary and presidential elections of the Russian Federation.(customer - JSC "Channel One") 2007 - 2008
(OJSC "NK" Rosneft ") 2007
Assessment of the employer's image.(JSC "Severstal") 2008
Assessment of the employer's image.(LLC "RUSal-Managing Company") 2007
Research on the well-knownness of a trademark.(LLC "Heineken Commercial Service") 2007
Social adaptation of people with HIV + status: assessment of the situation in health care, education and employment.(United Nations Development Program) 2007
Study of interethnic relations based on the results of all-Russian polls.(Institute of Diaspora and Integration) 2007
Studying the conditions of the business environment, assessing the interaction between business and government (according to the estimates of entrepreneurs).(RSPP) 2007-2008
Study of the level of confidence in the media among Russians.
The attitude of the population of Russia to the judiciary.(Office of the Public Chamber of the Russian Federation) 2007
Sociological Research on Unfair Competition.(Federal Antimonopoly Service) 2007

Factors and prospects for the development of football in Russia(Fund "National Football Academy") 2006
Assessment of the attractiveness of the housing infrastructure of the investment project "Bolshoye Domodedovo"("Koalco") 2006-2007
A study of Russians' perception of NATO.(NATO) 2006
Analysis and assessment of the situation of the population's perception of the phenomenon of corruption in the public sector of the Russian Federation.(United Nations Development Program and the Accounts Chamber of the Russian Federation) 2006

Investment behavior of the population and awareness of the deposit insurance system.(Deposit Insurance Agency) 2005-2006
A study of the perception of large pharmaceutical brands in Russia and Eastern Europe.(Stanton Beringer consulting) Annually since 2005
Conditions for the functioning of small business in the regions of Russia.(OPORA Russia) 2004-2006
Assessment of the reputation indicators of JSC "Aeroflot"(Aeroflot - Russian Airlines) Annually since 2005
A syndicated study of the corporate reputation of the 10 largest companies in Russia. Twice per year since 2004
Monitoring of the main indicators of social attitudes of residents of the post-Soviet countries. Participants: leading sociological services of 14 post-Soviet countries. Twice a year, since 2003 - within the framework of the "Eurasian Monitor" project

Scientific and teaching activities

VTsIOM has the status of a scientific institution. In addition, the Center has a scientific expert council, which includes well-known Russian sociologists, political scientists, philosophers and historians. Since 1993, VTsIOM has been publishing its own scientific journal, Monitoring Public Opinion: Economic and Social Changes. The journal is published 6 times a year and has been in the public domain since 2009 (both archive and fresh issues). The editorial board of Monitoring includes leading Russian sociologists (employees of the Russian Academy of Sciences, Moscow State University, RSSU, Higher School of Economics, GfK-Rus, etc.).

The Department of VTsIOM has been operating at the Sociological Faculty of the Higher School of Economics (since 2008), and the Research Center of VTsIOM has been operating at the RSSU (since 2008).

VTsIOM holds contests scientific works among young scientists - sociologists. Pays scholarships to the most talented sociology students.

The Center regularly creates and publishes author's and collective monographs on the state of public opinion in Russia. Among the latter: "From Yeltsin to Putin: Three Epochs in the Historical Consciousness of Russians" (2007), " Political Russia: pre-election guide-2007 ”,“ Political dictionary of our time ”(2006),“ Russia at the crossroads of the second term ”(2005). (For more details, see the link: "VTsIOM Library - some books published by the company's team in last years» ).

The VTsIOM team maintains an archive in which public opinion research has been presented since 1992. Thus, the ARCHIVARIUS database of the VTsIOM contains the results of the Express public opinion polls from 1992 to the present, and the extended thematic archive contains the functions of an in-depth search in the archive of the Center.

VTsIOM employees regularly deliver reports at Russian and foreign scientific conferences and round tables.

Story

Birth. The first institute for the study of public opinion in Russia. 1987 year

The resolution on the creation of VTsIOM (then still "all-Union") was adopted at the July 1987 meeting of the Central Committee of the CPSU. The founders were the All-Union Central Council of Trade Unions and the USSR State Committee for Labor. The first head of the center was Tatiana Zaslavskaya, an academician. Her deputy is Boris Grushin. According to Zaslavskaya, the Institute for Demoscopy in Germany, headed by E. Noel-Neumann, was a model for her in creating the center. During the years, thanks to the organizational efforts of Grushin, a network of sociological centers was developed in the republics of the USSR and regions of Russia. This made it possible in November 1988 to conduct the first mass polls on representative samples of the country's adult population; a year later, studies were carried out on a systematic basis. In August 1989, Boris Grushin left VTsIOM and organized his own organization for the study of public opinion "Glas Naroda".

"The first among the new". 1992-2003

Having appeared at the dawn of perestroika, VTsIOM, according to Alexei Levinson:

"played the role of a mother swarm, from which emerging families, new agencies for the study of public opinion and the market were separated."

Conflict. 2003 r.

Since its inception, VTsIOM has been a state sociological company. So, in 1987 the founders of the Center were the All-Union Central Council of Trade Unions and the USSR State Committee for Labor, then (in 1998) the Center was re-registered as a federal state unitary enterprise (FSUE), and in August by the decision of the Ministry of Property Relations FSUE VTsIOM was transformed into JSC " All-Russian Center public opinion research ”. As before, the state remained the 100% owner of the organization. The board of directors of the company, consisting of representatives of the shareholder - the state, decided to replace the head of the Center (Yuri Levada), who headed the company in 1992-2003. In his place was appointed a young political scientist Valery Fedorov. The complaints against Levada, according to the new leader, were: "stagnation in the scientific sphere" and the fact that under him were "undeservedly forgotten" studies of "the social situation in the country, the problem of poverty, unemployment, employment, the labor market, emigration." One of the main tasks of Valery Fedorov as director, in his own words, was to preserve the research team of VTsIOM:

“He [Levada] wants to present his own removal as the destruction of a leading sociological center in Russia. I can assure you that such destruction will not occur. Unfortunately, Yuri Aleksandrovich is trying to present his dismissal as a mass exodus from VTsIOM. We, of course, will not allow this. ".

VTsIOM today. 2003-2009

VTsIOM continued the research programs developed by the previous team and retained the right to publish the journal "Monitoring of Public Opinion: Economic and Social Changes" (the former editorial team continued to work in the newly created journal "Public Opinion Bulletin" since 2003).

The priority area of VTsIOM research today is the political moods of the population, attitudes towards the authorities at all levels, their decisions, initiatives and programs. In addition to the authorities, VTsIOM continues to carry out research commissioned by the largest Russian commercial companies and public associations. New areas of research also appeared, in particular, the company began to pay more attention to the social situation in the country, as well as marketing and international research research.

So, since 2003, VTsIOM has been conducting weekly construction of indices of social well-being. The empirical basis for calculating the indices underlying the time series is the data of weekly express polls conducted by VTsIOM on a representative all-Russian sample (taking into account quotas by gender, age, education and territorial zoning of the State Statistics Committee) in 42 regions, territories and republics of Russia in 140 settlements (number of respondents 1600 people).

Since 2003, research in the post-Soviet space has also become more important. In 2003, the company became one of the founders of the research agency "Eurasian Monitor" and by 2009 conducts regular surveys of the population in 14 states of the former USSR (in cooperation with colleagues - leading sociological companies of these states.

New regular projects have appeared: The state of the business climate in Russia, the Freedom of Expression Index, the Assessment of higher professional education in Russia, the Assessment of the activities of the courts in the Russian Federation, etc.

The new, more applied and pragmatic focus of VTsIOM's research programs was also expressed in the change in the Center's motto: instead of the previous one, "From opinion to understanding," it became: "To know is to win!"

Criticism

The company is sometimes accused by those who are the object of its research. So, the leader of the Communist Party of the Russian Federation, Gennady Zyuganov, criticizes the objectivity and correctness of the Center's research: "I believe that this is an unfair study," said Chairman of the Communist Party Central Committee G.A. Zyuganov, assessing, at the request of the media, the published results of the VTsIOM study on the problem of V. Lenin (according to this study, the Russians are in favor of reburial of Lenin's body in the cemetery).

VTsIOM is also accused of "special" relations with the Kremlin. Most famous scandal of this kind is associated with the publication in the New Times magazine in the fall of 2007 of a series of materials on the corruption of VTsIOM and the manipulations used in the center's research to please the Administration of the President of the Russian Federation. VTsIOM filed a lawsuit against The New Times magazine, and after a ten-month review in September 2008, the court found the published information that the center had a “special commercial relationship” with the Kremlin “untrue” and ordered the magazine to publish a refutation. and the journalist who wrote the articles was ordered by the court to pay a small fine.

However, as regards the accusations that "when conducting polls, sociologists [from VTsIOM], on instructions from various parties, use so-called formative questions, that is, questions that lead to strictly definite answers," the court refused to satisfy VTsIOM's claims. The court decided: “The applicant's argument that the interviews conducted by VTsIOM were not of a formative nature is unfounded”. "Press release of VTsIOM No. 771 of September 18, 2007, to which there is a reference in the statement of claim, testifies otherwise," the resolution says. Arbitration court Moscow. The judgment in this regard was contested by the applicant and the investigation is ongoing.

Notes (edit)

"Monitoring Public Opinion: Economic and Social Changes"
"Media ratings of sociological centers"
"Professional network ESOMAR"
Eurasian Monitor
"Archive of the Monitoring journal"
"Library VTsIOM"
"Database Archivist"
"Extended subject archive"
Grushin B.
Zaslavskaya T. How VTsIOM Was Born / Social Rift and the Birth of a New Sociology: Twenty Years of Monitoring. - S. 11-17.
Alexey Levinson Pages
Grushin B. On the distant and near approaches to the creation of VTsIOM / Public rift and the birth of a new sociology: twenty years of monitoring. - M .: New publishing house, 2008 .-- S. 18-22.
history of the company
Levada Y. From Opinions to Understanding. Sociological Essays 1993-2000. SS. 391-548.
Levada Y. We are looking for a person. Sociological essays 2000-2005. SS. 263-379.
Interview with Valery Fedorov / Nezavisimaya Gazeta, 09/11/2003
Interview with Valery Fedorov / Yezhenedelny Zhurnal, No. 150 dated 01/13/2005

Society, Mar 19, 18:28

VTsIOM reported an increase in the number of Russians fearing infection with the virus ..., has grown since February, according to published by the All-Russian Center for the Study of Public Opinion ( VTsIOM) survey results. In mid-March, a positive answer to the question about ... infection. More than 80% of those who participated in the survey are well informed about the pandemic. VTsIOM notes that there were 14 percentage points of such. more on ...

Society, 18 Mar, 14:17

VTsIOM called the number of Crimeans ready to vote again for the accession Six years after the referendum in Crimea, 88% of Crimeans said they would again support joining Russia. This is evidenced by the data of a survey conducted by VTsIOM. The same position was voiced by 84% of the polled residents of Sevastopol. 4% of Crimeans and 7% of Sevastopol would vote for the preservation of the status of the Autonomous Republic within Ukraine. Still about ...

Society, 12 Mar, 17:38

VTsIOM named the share of Russians aware of the zeroing of presidential terms .... This follows from the results of a survey by the All-Russian Center for the Study of Public Opinion ( VTsIOM). At the same time, they are "well aware" of the amendment proposed by deputy Valentina Tereshkova ... 64% of Russians plan to vote for the proposed amendments to the Constitution. Experts VTsIOM note that since March 6, this share of Russians has increased by ..., and the Constitutional Court recognizes it as complying with the principles of the Basic Law. Survey VTsIOM spent March 11 in the form of a telephone interview. Participation in it ...

Mar 11, 14:30

The shortage of engineers, doctors and teachers was assessed in Bashkiria ... the top 10 scarce qualifications. The National Agency for the Development of Qualifications (NARK) and VTsIOM presented data on existing and prospective qualifications in the Russian economy ...

Politics, 05 Mar, 21:17

VTsIOM named the share of Russians who know about voting on the Constitution ... 83%. This is evidenced by the data of the All-Russian Center for the Study of Public Opinion ( VTsIOM). Thus, from February 12, the share of those who know about what is planned for ..., the Russian people and the union of a man and a woman At the end of January VTsIOM conducted a survey that showed that of all the amendments to the Constitution ...

Society, 05 Mar, 15:45

Almost two-thirds of Russian men planned to give flowers on March 8 ... this is evidenced by data from a survey published by the All-Russian Center for the Study of Public Opinion ( VTsIOM). According to the survey, flowers were chosen as a gift for girlfriends and ...

Society, Feb 26, 11:30

Russians named the most effective ways protection against coronavirus According to the majority of respondents, you can protect yourself from infection by washing your hands and observing hygiene, avoiding crowded places, wearing masks and not traveling to China. research data from VTsIOM. Half of them (52%) fear that they might ...

Society, Feb 18, 1:31 pm

VTsIOM called the share of Russians who consider themselves good ... from the results of a survey conducted by the All-Russian Center for the Study of Public Opinion ( VTsIOM). It is indicated that most often women are confident in their kindness and ... by telephone among 1600 residents of the country over 18 years old. In November VTsIOM assessed the level of happiness in Russia. According to the survey, 81% of residents ...

Politics, 14 Feb, 23:08

VTsIOM assessed Russians' trust in Putin The trust rating of President Vladimir Putin was 71.3%, according to the VTsIOM website. The telephone survey, which was conducted from February 3 to 9, was attended by 1.6 thousand people. No confidence in the head of state was declared by 24.8% of the respondents. At the end of January, the percentage of those who trust Putin was 73.9% (maximum for three months). Putin's trust rating has grown to ...

Politics, 03 Feb, 00:00

The most popular amendments to the Constitution were supported by more than 90% of Russians ... pensions and fixing the minimum wage not lower than the subsistence level, the survey showed VTsIOM VTsIOM conducted a survey on the attitude of Russians to the amendments proposed by Vladimir Putin ... Putin's trust rating rises to maximum in three months ... the value of the indicator recorded since November 2019. Such data leads VTsIOM in his poll “Ratings of trust in politicians, assessments of the president’s work, support ..., which grew after his speech with a message to the Federation Council. Indicators VTsIOM were calculated by the average, the survey was conducted from the 20th to ... FOM, following VTsIOM, abandoned the electoral ratings of the president ... cast their vote if elections were held next Sunday. VTsIOM stopped publishing such ratings in mid-2018. "Presidential elections ... ratings can be published when presidential candidates have been identified and nominated." VTsIOM plans to resume such polls no earlier than 2022 ... More than 10% of Russians said they did not trust artificial intelligence VTsIOM The Russians named the best universities in the country ... A poll conducted by the All-Russian Center for the Study of Public Opinion ( VTsIOM), showed that Russians consider Moscow State University the best university in the country. Lomonosov. ... The head of VTsIOM named the most popular foreign politician among Russians ... it is "a strange funny eccentric from the last century," said the head VTsIOM The most popular foreign politician among Russians is President of Belarus Alexander Lukashenko ... VTsIOM recorded an increase in the approval rating of Putin's work after the message ...% positive, in the past it was almost 30% less ", - concluded Fedorov. VTsIOM conducted a telephone survey on January 16 among Russians over 18 ... Russians are disappointed in the idea of postponing the New Year holidays to May ... older generations ", - the director of strategic development commented on the results of the survey VTsIOM Stepan Lvov. The Russians have named the ideal duration of the New Year holidays In December ... VTsIOM named the most common New Year promises of Russians ... more time for the family, experts from the All-Russian Center for the Study of Public Opinion found out ( VTsIOM). The results of the survey are at the disposal of RBC. About the desire to do more ... myself "live until next year", work harder and finish building the house. VTsIOM notes that the majority of respondents - 57% - are not going to give themselves ... 24% of respondents manage to keep their word. Before New Year VTsIOM reported that the cherished dream for Russians is health for themselves ... Most Russians opposed the return of beer sales at stadiums ... activities. This is evidenced by the data of the All-Russian Center for the Study of Public Opinion ( VTsIOM) received by RBC. According to the respondents, it is more appropriate to drink beer at ... Sociologists named the most popular dishes on the New Year's menu among Russians The most popular dishes on the New Year's menu of Russians are Olivier, tangerines and salad "Herring under a fur coat". This is evidenced by the data of the VTsIOM poll. Sociologists compared how much the taste preferences of the inhabitants of Russia have changed in New Year in ten years. The three leaders among New Year's dishes from 2009 to 2019 have not changed: in the first place - Olivier ... Russians named their cherished dreams Most often, Russians want health for themselves and their loved ones, as well as better living conditions - this was reported by 10% of those surveyed, according to the results of the VTsIOM poll, reports TASS. Another 8% dream of traveling, and 7% dream of raising successful children and grandchildren. 6% of the respondents want material well-being for themselves, and 5% would like to move to the sea. 4% ... Nonlinear Relationship: How Relations with Officials Affect Investors Despite the general not very optimistic economic background, the number of investor companies in Russian regions is growing, especially where contacts with officials are less important for successful business. good news goes up, especially if they ... VTsIOM estimated the number of Russians approving the law on domestic violence The majority of Russians - 70% - believe that the country needs a law on domestic violence. This follows from the published results of the VTsIOM poll. At the same time, women attach more importance to the law on the prevention of domestic violence than men: they answered positively the question of the need for a document in 80% of cases, and men - in 57% of cases. 17% ... More than 40% of companies in Russia refused to implement Artificial Intelligence ... follows from the results of a joint survey of the All-Russian Center for the Study of Public Opinion ( VTsIOM) and the project office for the implementation of the digital economy national program of the Analytical Center ... More than 40% of Russians said they did not trust doctors ... services: a request for strict control "of the All-Russian Center for the Study of Public Opinion ( VTsIOM) and the Center for Social Design "Platform", which RBC got acquainted with. How... Almost 80% of Russians supported the participation of their children in volunteer projects ... and volunteer projects, said the head of the practice political analysis and consulting VTsIOM Mikhail Mamonov, reports TASS. According to him, 83% of respondents named ... More than 15% of Russians declared their readiness to accept any state bans 55% of the participants in the VTsIOM poll admitted that in the coming years the state may introduce bans that will qualitatively affect their lives. Almost the same number - 53% - are ready to defend their interests and fight against interfering bans. Russians allowed a return to regular cigarettes while limiting vaping ... the population of Russia. Demand for traditional cigarettes has fallen in Russia Why VTsIOM asks Russians about vaping The anti-tobacco strategy of the state, which consisted of bans ... the delivery of nicotine at 50 rubles. per device. How the study was conducted VTsIOM conducted two surveys: among consumers of electronic cigarettes and devices for ..., who smokes regular cigarettes and uses nicotine delivery systems (their VTsIOM calls dualists), and vapers - consumers of only vapes and delivery systems ... VTsIOM explained the plans of young people to leave Russia with a desire to see the world Less than 5% of young people would like to leave the country forever. 41% want to see the world, get an education abroad, work, and then return. According to the Levada Center, 53% of young Russians would like to leave Russia 4.8% of Russians under the age of 35 would like to move abroad for permanent residence. 40% say they do not intend to move for ... What happened during the night. RBC main news ... dictators, as with its help they can monitor the population. VTsIOM discovered the request of Russians to replace the ruling party Most Russians (63 ...

All-Russian Center for the Study of Public Opinion, VTsIOM(until 1992 - All-Union) - the oldest Russian research organization that regularly conducts sociological and marketing research based on surveys public opinion... One of the largest Russian companies in this market. Created in 1987. 100% of the company's shares are owned by the state.

Description

The oldest sociological company in the post-Soviet space (formed in 1987 year Presidium decree All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR as the All-Union Center for the Study of Public Opinion, c - All-Russian). VTsIOM conducts marketing, social and political research of the full cycle - from the development of concepts and tools to the preparation of analytical reports and presentation of results.

Research is carried out both at the regional and federal level, as well as abroad. There are partnerships and research is being conducted both in the post-Soviet space and in the EU countries, in Japan, China, etc. Among the partners and customers of the Center's research are leading Russian and foreign companies, universities, government institutions: International Committee of the Red Cross , UN Development Program, Administration of the President of the Russian Federation, Ministry of Foreign Affairs of the Russian Federation, Federal Antimonopoly Service of the Russian Federation, Publishing House Kommersant, Reuters, NATO (NATO Office in Moscow), US State Department, NRU-HSE, RSSU, Rosneft, RUSAL, Samsung, Intel, etc.

VTsIOM is a member of a number of international professional networks (Intersearch, Eurasian Monitor, etc.) and in its research is guided by standards and norms ESOMAR.

VTsIOM has the status of a scientific institution, publishes its own scientific journal (""), manages the work of its own department in NRU-HSE and a research center at the RSSU, and also regularly holds meetings of its own Scientific and Expert Council, which includes the country's leading sociologists.

VTsIOM was a federal state unitary enterprise, in 2003 it was corporatized. However, 100% of the company's shares are owned by the state.

Structure and employees

The central office of VTsIOM is located in Moscow. Branches of the company operate in all 7 federal districts of the country. More than 70 specialists in the field of sociology, marketing, political science, finance, psychology, statistics work in the Moscow office of the company. Manages the Center Valery Fedorov... Since 2011, the Chairman of the Board of Directors is Yuri Voitsekhovsky.

Among the company's employees are doctors and candidates of sciences, graduates of leading Russian and foreign universities (Moscow and St. Petersburg State Universities, Vienna and Moscow Diplomatic Academies, Higher School of Economics, etc.). Our own network of interviewers numbers about 5,000 people. The leading departments of the company include:

Development Directorate
Communications Directorate
Department of Social and Political Research
- Department of Political Studies
- Social Research Department
Office of Research for Business

Research by VTsIOM

At the regional and federal levels, in the post-Soviet space and in the “far abroad” countries, VTsIOM conducts research in 3 main areas:

politics (electoral research, monitoring of satisfaction with the authorities),
social sphere (education, medicine, family, housing and communal services, fight against corruption),
business (finance and insurance, real estate market, development of trade and corporate brands, development of corporate reputation, examination of trademarks, information technology market, media measurement, sports industry, automotive market), etc.

VTsIOM regularly acts as a coordinator and executor of international research projects for foreign and Russian customers - both in Russia and abroad, including UNDP, US State Department, NATO, etc. Since 2004, the Center has been actively involved in building a system of regular sociological research in the post-Soviet space (within the framework of the agency "Eurasian Monitor", one of the founders of which is VTsIOM - along with the sociological services of other former republics of the Soviet Union).

The work uses a wide range of research techniques (personal interviews, focus groups, mystery shopping, hall tests, exit polls, expert polls, telephone interviews, etc.). Information processing methods include both descriptive and inferior statistical analysis, special programs for constructing samples, etc. Weekly surveys of the population are carried out according to an all-Russian representative sample (1600 people in 140 settlements of 42 regions of Russia).

Some VTsIOM projects over the past 5 years

Scientific and teaching activities

VTsIOM has the status of a scientific institution. In addition, the Center has a scientific expert council, which includes well-known Russian sociologists, political scientists, philosophers and historians. Since 1993, VTsIOM has been publishing its own scientific journal “ Opinion Monitoring: Economic and Social Change". The journal is published 6 times a year and has been in the public domain since 2009 (both archive and fresh issues). The editorial board of "Monitoring" (completely renewed in 2003) includes leading Russian sociologists (employees of the Russian Academy of Sciences, Moscow State University, RSSU, SU-HSE, GfK-Rus, etc.).

The Department of VTsIOM has been operating at the Sociological Faculty of the Higher School of Economics (since 2008), and the Research Center of VTsIOM has been operating at the RSSU (since 2008). VTsIOM conducts competitions of scientific works among young scientists - sociologists. Pays scholarships to the most talented sociology students.

The Center regularly publishes copyright and collective monographs on the state of public opinion in Russia. Among the latter: "From Yeltsin to Putin: Three Epochs in the Historical Consciousness of Russians" (2007), "Political Russia: An Election Guide 2007", "Political Dictionary of Our Time" (2006), "Russia at the Crossroads of a Second Term" (2005) ... VTsIOM employees regularly deliver reports at Russian and foreign scientific conferences and round tables.

Story

Birth. The first institute for the study of public opinion in Russia. 1987 year

The resolution on the creation of VTsIOM (then still "all-Union") was adopted at the July meeting Central Committee of the CPSU 1987 year... The founders were All-Union Central Council of Trade Unions and the State Committee for Labor of the USSR. The first head of the center was Tatiana Zaslavskaya, academician. Her deputy - Boris Grushin... According to Zaslavskaya, the Institute for Demoscopy in FRG, headed by E. Noel-Neumann. V - 1988 years thanks to the organizational efforts of Grushin, a network of sociological centers was developed in the republics of the USSR and regions of Russia. This allowed in November 1988 year to conduct the first mass polls on representative samples of the country's adult population; a year later, studies were carried out on a systematic basis. In August 1989 year Boris Grushin left VTsIOM and organized his own organization for the study of public opinion "Glas Naroda".

At the same time, VTsIOM, which appeared at the dawn of perestroika, by exact definition Alexei Levinson , "Played the role of a mother swarm, from which emerging families, new agencies for the study of public opinion and the market were separated." So, in August 1989 year Boris Grushin left VTsIOM and organized his own organization for the study of public opinion "Glas Naroda". In 1991, one of the leading marketing services was founded on the basis of the VTsIOM team. modern Russia- KOMKON company. Separated from VTsIOM in 1992 FOM, originally created as a subdivision of the center to raise funds from charitable organizations, and in 2003 VTsIOM-A was created, later renamed to Levada Center.

2003 year. Conflict

Since its inception, VTsIOM has been a state sociological company. So, in 1987 the founders of the Center were the All-Union Central Council of Trade Unions and the USSR State Committee for Labor opinions ". As before, the state remained the 100% owner of the organization. The board of directors of the company, consisting of representatives of the shareholder - the state, decided to replace the head of the Center (Yuri Levada), who headed the company in 1992-2003. In his place was appointed a young political scientist Valery Fedorov. The complaints against Levada, according to the new leader, were: "stagnation in the scientific field" and the fact that under him were "undeservedly forgotten" studies of "the social situation in the country, the problem of poverty, unemployment, employment, the labor market, emigration." One of the main tasks of Valery Fedorov as director, in his own words, was to preserve the research team of VTsIOM:

“He [Levada] wants to present his own removal as the destruction of a leading sociological center in Russia. I can assure you that such destruction will not occur. Unfortunately, Yuri Alexandrovich is trying to present his dismissal as a massive exodus from VTsIOM. We, of course, will not allow this. " .

Further history (2003-present)

VTsIOM continued to conduct research programs started by the previous team and to publish the journal “ Opinion Monitoring: Economic and Social Change"(The former editorial team from 2003 continued to work in the newly created magazine" Public Opinion Bulletin »).

So, since 2003, VTsIOM has been conducting weekly construction of indices of social well-being. The empirical basis for calculating the indices underlying the time series is the data of weekly express polls conducted by VTsIOM on a representative all-Russian sample (taking into account quotas by sex, age, education and territorial zoning of the State Statistics Committee) in 42 regions, territories and republics of Russia in 140 settlements (number of respondents 1600 people).

Since 2003, research in the post-Soviet space has also become more important. In 2003 the company became one of the founders of the research agency "Eurasian Monitor" and by 2009 conducts regular surveys of the population in 14 states of the former USSR.

In July 2016, VTsIOM agreed with the British holding WPP to purchase TNS Russia, a company that measures TV audiences in Russia to calculate the cost of advertising. Talks about the sale were started at the end of June 2016, after the State Duma adopted a ban on foreign companies to engage in telemetry in Russia if the share of foreign participation is more than 20%.

Criticism

The company is sometimes accused by those who are the object of its research. So, the leader of the Communist Party of the Russian Federation, Gennady Zyuganov, criticizes the objectivity and correctness of the Center's research: "I believe that this is an unfair study," said Chairman of the Communist Party Central Committee G. A. Zyuganov, assessing, at the request of the media, the published results of the VTsIOM study on the problem of V. I. Lenin (according to this study, the Russians are in favor of reburial of Lenin's body in the cemetery).

VTsIOM often makes calls to the home phones of citizens without their prior consent, and they can call at late hours of the day, and on weekends and holidays.

The trial between " The new times"And VTsIOM

VTsIOM is also accused of "special" relations with the Kremlin. For instance, Natalia Morar, one of the authors of the journal “ The new times»Autumn 2007 year published a series of articles on corruption VTsIOM and manipulations used in the center's research to please the Administration of the President of the Russian Federation. In December 2007, it became known that Natalia Morar was banned from entering the territory of Russia. VTsIOM also filed a lawsuit against The New Times magazine, and after a ten-month review in September 2008 year The Moscow Arbitration Court ruled that the published information that the center had a “special commercial relationship” with the Kremlin was “untrue” and ordered the magazine to publish a refutation and pay a fine of 10,000 rubles, and the journalist who wrote the articles was ordered to pay a fine of 100 rubles.

However, with regard to the accusations that “when conducting surveys, sociologists from VTsIOM on instructions from various parties, they use so-called formative questions, that is, questions that lead to strictly definite answers, ”the court refused to satisfy the claims of VTsIOM. The court decided: "The applicant's argument that the polls conducted by VTsIOM were not of a formative nature is unfounded," and "press release of VTsIOM No. 771 dated September 18, 2007, to which there is a reference in the statement of claim, testifies to the contrary," the decision says Of the Moscow Arbitration Court. The judgment in this regard was contested by the applicant and the investigation is ongoing.

However, in August 2013, the director of VTsIOM Valery Fedorov noted that the main customer of VTsIOM is the Kremlin and the party United Russia»And that the results of surveys carried out on their orders may be published only with the permission of the customer.