The free association method is actively used in psychoanalysis. The essence of the method is that a person unconsciously gives an associative connection to a stimulus word with those words that describe his problem.
This test, like all association tests, is used to identify the personality traits of a person. Your answers to the test questions determine your values and ideals, your attitude towards yourself, towards others and towards life in general.
The psychological test "Association" is a determinant of your attitude to family, money, loved ones and life in general. It can be called a joke, but it is still largely truthful, especially if you answer questions honestly and do not think for a long time.
To take the test, you will need a pen, pencil and a piece of paper. Your task is to answer the questions without looking at the lines below, otherwise you will not get the desired result. Answer the questions in detail, state your thoughts in as much detail as possible. You can add a picture to your answers.
You should not give yourself a lot of time to think: the first association is the most correct. Write down the very first thing that comes to mind, and then decipher the meaning of the written down and find out what is hidden in your subconscious mind.
Exercise 1.
Describe (in several sentences) what associations cause you:
- Coffee.
- Dog.
- Cat.
- Sea.
- Rat.
Task 2.
Arrange the animals in accordance with your attitude towards them (starting with those that you like the most):
- Pig.
- Cow.
- Horse.
- Tiger.
- Sheep.
Task 3.
Think of 5 people you often think of and choose a color for each of them:
- Red.
- Yellow.
- Green.
- White.
- Orange.
Exercise 1.
Associations with coffee reflect your interest in sex.
Do you think you are writing about dog but really thinking about yourself.
Description cats corresponds to the idea of your partner.
Sea reflects your ideas about others.
Rat- Your enemy.
Task 2.
You have set your life priorities, since each animal in the subconscious is associated with a specific subject or concept. Sheep means love, pig- money, cow- career, Tiger- dignity and honor, horse- family.
Task 3.
The person to whom you have assigned the color red is the one you truly love.
Yellow refers to someone whom you will not forget throughout your life, even if you really want to.
The person to whom the color green is attributed is your true friend.
Orange characterizes the one whom you yourself consider to be your best friend.
White is the color of a person close to you in spirit.
Think about your test results. Are you satisfied with everything? Maybe something should be changed? Let your subconscious mind suggest solutions on its own, do not interfere with this process with your mental reflections.
Consider the test results only as information for thought, as starting points to which you should pay attention to when choosing a further strategy. Psychologist Online will help you to correctly use the test results, help you navigate the structure of accents and correct the psychological state.
Do you want a more accurate interpretation of the test? Save your notes and.
Women are often compared to predators. Let's try to figure out which predator can be compared to women of different signs of the zodiac.
CAPRICORN - DOG
Dogs are not friends at all, but human patrons. These amazing predators have helped and supported us for a long time. Although now they are perceived by many as a devoted pet.
However, the dog still remains the helper and protector of man: it is the only animal that is ready to sacrifice its life and health for the sake of helping its owner. It’s like it’s in her blood to help, donate, protect under any conditions.
So the Capricorn woman has the main word - duty. It seems to many that she is very responsible and does only what is necessary all the time. But in fact, the main thing in her life is love... She always cares about those she loves. And if you want to know how she is in anger, try teasing a chain alabai, for example. If you survive, you will find out.
AQUARIUS - ferret
The ferret is a very cute animal that can make an incredible commotion in a second. The same and the young lady-Aquarius. Do not be surprised that, against the background of complete rest, it will suddenly explode like a pocket atomic bomb.
Since the main qualities of both are surprise and swiftness, do not try to predict or stop the attack of your chosen one. She will always hunt her prey very quickly and almost always successfully. Better to pretend that nothing happened. In a relationship with an Aquarius, this tactic is most helpful. And safe for you.
FISH - RED FOX
The fox is a red-haired beauty, a symbol of cunning and deceit. They are outrageously beautiful, but no less dangerous. Want to tame a fox? You will have to try pretty hard. It is the same with Pisces. They are very attractive, sweet and good at presenting themselves, but they are also cunning, smart and even insidious.
Pisces women are natural born actresses. If she gets into your house, be prepared that from now on all life will be subordinated exclusively to the desires of this cute and cunning predator. Resign or flee.
ARIES - RACCOON
Are these predators? They are so cute! Yes. In the pictures. In fact, raccoons are real fighters who are not afraid of anyone or anything. Just like Aries women, who, of course, are also very nice. Until the hunt begins. Do you know why raccoons love to rinse their food? It's not because they like to eat pure products, but because the victim in the water will stop fluttering faster if drowned. This is such a small warning.
Remember that the Aries woman does not like it when someone flutters for no particular reason. In general, raccoons and Aries - cutest creatures... Unless, of course, you like it when someone makes a coup in the house and climbs on your head, because it is more convenient to steal cookies this way.
TAURUS - BEAR
The image of a bear evokes the most controversial associations: it is a formidable predator, the owner of the forest, and a funny giant honey lover. What is he really like? Look at the Taurus woman, and you yourself will understand everything. Like a real bear, she prefers to spend time alone with herself. At the same time, she loves to do something pleasant.
For example, fishing or picking berries. She dislikes strangers and can tear to pieces if someone crawls under a hot hand. On the other hand, she will be fiercely protective of her kids and family. In between searches for something tasty. In general, if a Taurus bear attacks you, it is better to just pretend to be dead right away.
Gemini - barkhan cat
She looks like a house cat, on the portrait of which the illustrators did a good job. This carnivorous animal is charm itself, even as an adult she looks like a kitten. At the same time, only desperate travelers and researchers managed to see the dune cat live. wildlife, since she lives in the driest and most desolate places and diligently avoids meeting people.
Gemini women also love to go into their inner world, which from the outside may seem like a lifeless desert. But in fact, their inner world is a real densely populated metropolis. Although only the Gemini women themselves can survive in it, it is better for outsiders not to meddle there.
CANCER - LION
Cancer women, like lionesses, need a real lion man. Such that it could be seen from afar. Having won her attention, he himself can no longer particularly strain - the cancer young lady, as lionesses do, will take care of everything herself. She goes hunting, and looks after the children, and puts things in order in the house.
A man for them is protection and support. But she will behave this way only as long as he remains a real male lion. As soon as he stumbles, the pride of faithful girlfriends and relatives with his lioness at the head will tear the villain into small pieces, and there will be no trace left.
LEO - DOMESTIC CAT
A beautiful, gentle and independent predator. Today cats have so many fans that it looks like a cult of some goddess. And the Lioness woman is the goddess, she is used to being worshiped. And she is also a predator, like a cat: both of them are capable of killing their prey for a long time and painfully. But this is only as a last resort.
If she is provided with premium food on time and served in the most expensive and chic bowl, then the Lioness will not even strain herself, enjoying the due honors.
VIRGO - THE WOLF
The wolf is fed by the mind, not by the legs, as in the well-known proverb. No wonder he is one of the most cunning and careful predators. At the same time, the she-wolf usually dominates in the pack of wolves. It is she who is responsible for the general well-being. Almost like a Virgo woman. A "flock" of people often gathers around her, who are sure that they can always count on help and her wise advice in difficult times.
But she lets her close only the most trusted people, those who are "of the same blood" with her. On the rest, she will never attack without reason, preferring to get away from the conflict.
LIBRA - PANDA
Suddenly! Many people forget, but this cute big creature is also a predator, like other bears. Note that this is the only bear in the world who chose vegetarianism. Of course, sometimes they can eat eggs, some small animals, birds or some insects, but most of all they like to chew bamboo calmly.
Libra women do about the same - they never attack unless absolutely necessary. And even if necessary, they will think 10 times whether it is worth getting involved in it. It is not surprising that almost everyone loves the peaceful Libra women.
SCORPIO - TIGRESS
The tigress is a dangerous and mysterious member of the feline family. Tigers very often attack people, and the reasons for this have not yet been studied. About the same mysterious behavior of Scorpio women is when they receive someone's heart during regular hunting trips.
Of course, you can ask them about it, but the answer will only add new questions. Because they think there is nothing special about it. Until some unusual heart comes across.
SAGITTARIUS - LITTLE
This beautiful mammal is a killer whale. His actions are always accurate, and his hunting plan is brilliant and perfect. They are very smart, like real strategists and tacticians. But main secret these animals are a relationship with a person whom they never attack. They can only attack if they are caught and imprisoned, i.e. to the dolphinarium. Then she really can take revenge.
In the wild, killer whales happily communicate with people. In the entire history of mankind, there has not been a single case of a killer whale attacking a person in a free habitat. There is no doubt that killer whales are noble, as are Sagittarius women. They, too, will never attack a weaker one.
The zodiac horoscope came to us from time immemorial as cultural heritage our ancestors. However, despite all the achievements recent years, a person has always experienced an irresistible desire to know himself as a person, to lift the veil of time, to understand his purpose and further path of development. People have always wanted to know the meaning of their existence in this world, looking for answers to questions that traditional science was not able to answer.
Women are often compared to predators. Let's try to figure out which predator can be compared to women of different signs of the zodiac.
Capricorn - dog
Dogs are not friends at all, but human patrons. These amazing predators have helped and supported us for a long time. Although now they are perceived by many as a devoted pet. However, the dog still remains the helper and protector of man: it is the only animal that is ready to sacrifice its life and health for the sake of helping its owner. It’s like it’s in her blood to help, donate, protect under any conditions. So the Capricorn woman has the main word - duty. It seems to many that she is very responsible and does only what is necessary all the time. But in fact, the main thing in her life is love. She always cares about those she loves. And if you want to know how she is in anger, try teasing a chain alabai, for example. If you survive, you will find out.
Aquarius - ferret
The ferret is a very cute animal that can make an incredible commotion in a second. The same and the young lady-Aquarius. Do not be surprised that, against the background of complete rest, it will suddenly explode like a pocket atomic bomb. Since the main qualities of both are surprise and swiftness, do not try to predict or stop the attack of your chosen one. She will always hunt her prey very quickly and almost always successfully. Better to pretend that nothing happened. In a relationship with an Aquarius, this tactic is most helpful. And safe for you.
Pisces - red fox
The fox is a red-haired beauty, a symbol of cunning and deceit. They are outrageously beautiful, but no less dangerous. Want to tame a fox? You will have to try pretty hard. It is the same with Pisces. They are very attractive, sweet and good at presenting themselves, but they are also cunning, smart and even insidious. Pisces women are natural born actresses. If she gets into your house, be prepared that from now on all life will be subordinated exclusively to the desires of this cute and cunning predator. Resign or flee.
Aries - raccoon
Are these predators? They are so cute! Yes. In the pictures. In fact, raccoons are real fighters who are not afraid of anyone or anything. Just like Aries women, who, of course, are also very nice. Until the hunt begins. Do you know why raccoons love to rinse their food? Not because they like to eat clean foods, but because the victim in the water will stop fluttering faster if drowned. This is such a small warning. Remember that the Aries woman does not like it when someone flutters for no particular reason. In general, raccoons and Aries are the sweetest creatures. Unless, of course, you like it when someone makes a coup in the house and climbs on your head, because it is more convenient to steal cookies this way.
Animal world lives by strict rules. The stronger eat the weaker, the instincts of reproduction and the instincts of survival take up and only the strongest always wins. Unlike animals, nature gave man a soul, the ability to sympathize and pity, although sometimes animals have a more open heart when it comes to children or sick people than some people. The fauna is clearly divided into flocks, like people into "castes". But animals do not exterminate themselves, as man does during his constant striving to develop and develop "civilization" and receive more and more new "benefits" to save their energy and time.
An interesting fact remains that the main character traits and behavior in animals and humans are identical. Among the representatives of "intelligent" beings there are also eternal "predators" and eternal "victims". The stronger "eat" the weak and defenseless. Only those who could heartlessly step over others and become the leader of the "pack" rise to the top.
To understand what kind of animal you are, more precisely, the character traits and behavior of which animal are similar to yours, read the description and find yourself among “ the mighty of the world this ”, and then, perhaps, you will be able to answer some personal questions that torment you, but which you do not want to voice out loud. The answers are very often on the surface, just a person is used to looking for a "double bottom" in the elementary.
Wolf
The wolf is a predator that constantly moves towards its goal. He takes care of his family, not thinking about the feelings and opinions of "strangers". The wolf is cruel in the case of his protection. He will not look for ways of rapprochement with strangers, because everything alien is always a threat. The wolf is always secretive and rarely reveals his heart to anyone. This predator comes only when he wants or considers it necessary to reward someone with his presence. It's useless to call him. He is not emotional, so sometimes it is difficult to withstand his "painful" restraint and "emotionlessness." If suddenly you are included in the list of the Wolf's enemies, then you just have to enjoy every moment of life as the last, because Wolves do not forgive insults.
Wolves are most often: Capricorns, Aries, Sagittarius, Aquarius, Cancer.
a lion
Big cat. Proud and majestic. Leo's physical form is always excellent, males are always large and strong. Lions are ready for exploits around the clock. They are eager to fight in order to be at the top forever. They do not know how to lose, lions are eternal winners. This animal is a born leader and leader. Leo knows that he is strong, and therefore does not understand the meaning of the words "loss", "fatigue", "concessions", "compromise". Lions do not do anything just for the sake of whim or pleasure, they live for the sake of "satisfying hunger", without offending anyone for the sake of ordinary self-satisfaction. Leos love luxury and wealth. They are used to receiving aesthetic pleasure from everything that surrounds them. Kings are always kind to their slaves. And the lion has always been and will be a king.
Leos are most often: Leo (sorry for the tautology), Scorpio, Capricorn.
Dog
A dog is a sincere and reliable friend, an intelligent companion and a devoted protector. This animal has a heightened sense of justice in personal and work matters. The main "talent" of a dog is their ability to listen carefully and understand what the interlocutor needs from them. The dog does not like to be in the spotlight, but it always appears at the right time. Such a kind of friend - Superman (a).
Most often dogs are: Taurus, Virgo, Libra, Pisces.
Fox
The chanterelle is always kind to others on the outside, but very cunning on the inside. Representatives of this species of animals are found on all continents, in all countries, in every city. Her color is always bright, appearance delectable and luxurious. For the sake of its own benefit, the chanterelle can be cunning, blackmail, "pocket" and take away, but she does all this beautifully, unobtrusively and without any traces of her "crime". To be a fox means to fall in love with everyone. She is a real woman by nature: beautiful, cunning and sometimes deadly.
Foxes are most often: Gemini, Scorpio, Pisces, Libra.
Cat
A homely creature in need of protection. Sometimes "purring" with pleasure, and sometimes showing claws. They do not like separation and prefer the eternal campaign of warm and dear people. main feature this beauty has an increased level of egocentrism. Without getting enough warmth and attention, she can become depressed. If you have done something wrong in front of the Cat, then do not even dream that you will get away with this one. Revenge will "catch up" you.
If the Cat is in a bad mood, then you will immediately understand this. In this case, the main rule is to please and amuse. Only 100% attention and the manifestation of love can save the situation.
Most often cats are: Pisces, Virgo, Libra.
Horse
A stately, beautiful and cheerful animal. A horse always knows what is in vogue, on which “field” the most delicious grass is, how to attract attention in a large crowd, and who really needs it in her life. The perfect combination of intelligence and beauty. The horse rarely admits its mistakes, repents of sins. She will blame the circumstances and the people around her, but she will never admit that she is wrong. Horses are in constant motion, they need dynamics and speed. A partner is a prerequisite for their happy life... The horse loves to live with a backup plan for a rainy day.
Horses are most often: Gemini, Pisces, Libra.
Which animal is closer to you in character? Share your thoughts in the comments!
Marina Poznyakova
Theoretical underpinnings of data interpretation
We reveal an even deeper layer of attitudes towards politics with the help of association method ... Unlike the method of free association, which is traditionally used in psychology, we work with fixed associations - associations with animals, associations with color and smell, which allows us to compare politicians with each other.
The interpretation of the obtained associations of the image of this or that politician with an animal, color and smell required the development of theoretical grounds for identifying the meanings of the obtained associations.
So, in associations with animals, we proceeded from the fact that only those associations that are associated with the metaphorical images of a given culture are subject to interpretation. Hence, for example, such animals that are exotic for a given culture (rhinos, panthers, giraffes, platypuses, etc.) were interpreted as evidence of the inorganic nature of this politician to the dominant political culture (not from our forest).
We analyzed these associations based on the general scheme of interpretation proposed by M.V. Novikova - Grund, So, first of all, we identified the metaphorical meanings of a particular animal in the context of the national folklore series. The diagram looks like this:
1) "The mythological circle of animals" unites the protagonists of paremias, fairy tales, signs. Animals of this circle are inscribed in the plot, have their own constant, repeating from paremy to paremy roles, attributes and locus- "locus"", in the plot, they interact with other characters, also endowed with fixed roles. The most developed and productive plots and fixed roles in them do not differ in great structural diversity and fall into several groups:
Rival / Rival Relationship
Locus dominance rivalry (bear / wolf);
Rivalry in the hunt for the prey (bear / wolf / fox ...)
In these relations, the following roles emerged: the invariant MASTER and WINNER - the bear in the "non-human locus" (in the "human locus" the person himself acts as such, and in the plot "man-bear" both outcomes of rivalry are possible); -strong (equal, intelligent) Rival (wolf, fox, boar ...);
RELATIONSHIP HUNTER / VICTIM (man / wolf; wolf / hare ...) In these relations, the following roles emerged: - "HUNTER CUTTING" (dog, wolf); "THE HUNTER ATTACKING FROM THE ENTRANCE" (cat, lynx); "A HUNTER, COMPENSATING FOR LACK OF STRENGTH AND AGILITY WITH CUT AND MIND" (man, fox); - STRONG and WEAK VICTIMS; and the role of "THE MOST WEAK VICTIM" - "FOOD" turned out to be especially interesting. The "FOOD-SACRIFICE" (turkey, rooster) simultaneously participates in the plot of the "false ruler", "the ruler of the weak", being an inverse, caricatured image of a character who imagines himself as a MASTER, but is simply "FOOD" for a true MASTER.
THE LORD / SERVANT RELATIONSHIP Here the roles of the FAITHFUL SERVANT (dog) were revealed; DANGEROUS SERVANT, who at the same time turns out to be a MAGICAL ASSISTANT (horse, wolf); VICTIM SERVANT (cat); a special place in the series of SERVANTS is occupied by a pig - it serves only nominally, does not know duty, gratitude, dirty, omnivorous and insatiable; however, she is a "MAGIC HELP" who brings "wealth" that she herself does not have and does not need. This role can be called the TALISMAN SERVANT.
THE RELATIONSHIP KEEPER OF PROPERTY / STEADER (dog / "strangers"; hamster / "destroyers of holes"). It is easy to see that the plots and roles presented here in one way or another interpret the relationship of dominance-submission - i.e. the very relationships that are of primary interest for this study. This fact, apparently, requires a special explanation, since the idea to include associations with animals in the survey belonged to a psychologist who did not foresee the possibility of decoding a series through plot-role relationships in mythological discourse. From the point of view of a linguist, we have before us an indirect confirmation of the hypothesis: at the rational level, the psychologist intended to evaluate the results on the scales "size", "degree of aggressiveness", "activity", but on the irrational level, he addressed, like the respondents, to the general for all native speakers of the Russian language folklore and mythological discourse, in which most of the plots describe the relationship of domination, submission and power.
In addition to "mythological" images, the respondents' answers often repeat images of animals that do not correspond to folklore and mythological discourse. These images almost do not participate in productive plots, but they have a fairly specific list of attributes motivated by the phraseological phrases of the Russian language:
THICK-LIKE LIKE (elephant, rhino, hippopotamus, etc.);
IMAGINATED (FUNNY, SMART) like a monkey (for more details see THESAURUS);
FAST LIKE (fallow deer, deer, cheetah, hound ...);
ANCIENT AS (brontosaurus, pterodactyl ...);
HAIRSTYLE LIKE Y (hedgehog, porcupine).
In the answers of the respondents, it is often not adult animals that are mentioned, but cubs. We considered it permissible to interpret this as confirmation of all the attributes of the image and non-confirmation of dominant roles, for example: "teddy bear" retains all the attributes of a bear (smart, rude, awkward, inhospitable), but does not retain the role (not the LORD); at the same time, the "piglet" fully retains all the characteristics of the "pig", since the role (SERVANT-TALISMAN) is not dominant.
In conclusion, let us consider the THESAURUS of ZOOLOGICAL METAPHORS, ranked according to the degree of favorableness:
Positive associations
1. "The bear and the circle of animals are strong RIVALS / HUNTERS, duplicating its qualities: wolf. Fox. Lion, bull, elk ..." rival ". Its attributes are: "rude, angry, hungry, smart, awkward ..." Probably, such an association is most favorable for a presidential candidate. In the analyzed material "bears" are Yeltsin (8), Chernomyrdin (4), Lebed (4), Gaidar (2) (but Gaidar does not have the necessary quality of "calm-confident").
2. "Horse" - with a mythological plot feature "magic helper". This is not a very good association for an applicant, since a "horse" must have a "master", but there are such important attributes as "unexpected willfulness" and "knowledge of fate".
3. "Dog" duplicates the mythological plot of "horse", but without mystical attributes, it is not a winning association.
Negative associations:
4. "Cat" - "thieving voluptuous".
5. "Rat", "hamster-badger" - "a greedy and careful keeper of his own burrow and property."
Sharp negative association:
6. "Turkey-peacock" - "false lord-food", a caricatured opposition to the "bear".
Ambivalent Association:
7. "Pig" - "servant-talisman", dirty, fat, knows how to lead to wealth, dreams of power and nobility inaccessible by the will of God. "This metaphor combines: a) disgusting external, psychological and ethical characteristics (note that the owner of the Pig - the Person with whom the respondents implicitly associate themselves - have the same psychological and ethical characteristics: greedy, ungrateful, resourceful); b) mysterious knowledge; c) neglect or "swinish" inability to appreciate the wealth desired for a Human; d) "idealistic" dreams of the inaccessible; e) contact, albeit a negative one, with God, which limits the possibilities of the Pig to the "earthly, dirty" sphere In the analyzed material, associations with the "Pig" are found in the perception of Gaidar, Zyuganov, Yeltsin.
A perfect combination of "Bear-Wolf-Horse" metaphors with the dominance of "Bear". Worst combination: "Hamster-Turkey".
In the political and psychological part of the study, we selected the following parameters for the interpretation of associations with animals:
attractiveness ( both external and moral) based on the attributions to this animal existing in our culture. So, for example, a pig is unpleasant, but a piglet is wow. The horse is attractive, but the snake is not cute. This measurement of unconscious assessments allows us to compare the level of attractiveness at the rational level with unconscious reactions to the same politician.
aggressiveness(we determined this characteristic by the herbivorous or carnivorous nature of the animal). Aggressiveness at the unconscious level, in our opinion, characterizes the level of activity comparable to the analogous indicator at the rational level.
Strength is at the unconscious level as important an indicator as it is at the rational level. However, in addition to the actual parameter of strength in associations with animals, we identified the size of the animal, which we interpret as a certain reflection of the scale of the personality. If before 1999 all the data that we received on Russian politicians indicated a correlation between the choice of a particular politician and the assessment of his image as large or at least average, then with the appearance on the political scene of V.V. Putin. this clear picture got confused: animals of modest scale predominate in his image. Perhaps, to assess a leader of this type, respondents use a changed perception model: in the new century, Russian voters are no longer looking for a charismatic leader, they are rather attracted by “someone like us”. This is just a hypothesis. In the future, you will have to look for an adequate interpretation of this picture.
6.3.2. A associations with color.
The initial hypotheses from which we proceeded when interpreting color associations were the following:
The sensations that a person gets from external environment, have shaped the character and behavior of a person for millennia.
The impact of the environment causes a person to experience various sensations - visual, olfactory, tactile. Their constant influence on the unconscious created strong associations of these sensations with certain concepts, and in the course of evolution, these associations were genetically fixed in the collective unconscious.
Thus,
* sensations and perceptions are associated not only with the stimulus. But also among themselves (color - with a smell)
* There is a connection between sensations (perceptions) and the type of behavior
* It means. that associations with one or another object can be used to interpret not only the type of behavior of the recipient, but also be attributed to the object (in our case, a politician)
Color has 3 physical properties:
1. Color tone - a specific wavelength within a specific region of the spectrum. Pure colors are red, yellow. Green, blue. The rest are mixed.
2. Brightness or luminosity - the intensity of the radiation in comparison with others.
3. Saturation or purity (the amount of achromatic (white, black. Gray), mixed with the main color. All natural colors have this impurity.
Under certain conditions, the human eye can distinguish from 20,000 to 2,000,000 colors. An artist - up to a million shades. However, the language does not have such a number of designations. Even the shades of the primary colors are descriptive - orange from orange. Yellow - from bile. Additional colors do not have their own names at all (raspberry, lettuce, brick) or descriptive (dark green).
For our research, the problem of the psychological impact of the color spectrum is important, or rather verbal attribution of color associations and their interpretation, more than the actual problem of color perception.
The psychological effect of color is twofold: primary, thanks to which we perceive the environment or object and get some kind of impression (heaviness, warmth, humidity, etc.) and secondary, subconscious, acting through associations. The latter is more individual and accumulates through the acquisition of experience.
However, there are a number of objective associations. They came from time immemorial and were entrenched in the human unconscious and are transmitted genetically from generation to generation. For example, the connection of orange with the sun, warmth, energy, blue and light blue with the sea, sky, peace. This has left an imprint on the culture. We hardly imagine calm red, dry blue-green. And the airy one is brown.
The color is poorly determined in a situation of unstable consciousness: fear, anxiety, pain, poor health. V our research should pay attention to respondents who cannot give color associations.
Black and dark blue are associated with darkness. This associative connection entered the collective unconscious. These colors evoke a feeling of fear, insecurity, depression. Bright and light colors, on the contrary, either amuse, especially those close to the sunny - orange and yellow, or soothe - green, blue.
Light shades evoke feelings of security and a surge of strength, action, joy.
Darkness is a dangerous time, a feeling of anxiety, uncertainty, mystery. This is a direct guide to interpreting color associations with politicians. Most of which (especially successful ones) are associated in the mind with dark tones. They either evoke fear and anxiety, or seem mysterious. It is also necessary to explain why the brightest and brightest of politicians are so ineffective in getting the desired posts.
Achromatic tones are non-emotional. These are the abstract colors of time and space.
The red-yellow part of the spectrum evokes a sensation of warmth. Blue-blue - cold. The maximum heat is caused by orange, not red. This is a purely psychological pattern, not physical. Since the wavelength of red is longer than that of orange.
Red is perceived as the most active. Exciting. Purple - calming is increasing. Orange-yellow causes a feeling of joy, a decrease in aggressiveness and activity.
Green is balance. Combines the lightness and liveliness of yellow with the serenity and weight of blue. Active colors are better remembered and appear more vibrant.
The greatest sense of distance from the subject (that is, an increase in space) is created by the colors of the blue-blue part of the spectrum. Time is slowing down.
Orange-yellows give the effect of approaching the observer. Time is accelerating. Blue-blue shades are heavy, yellow ones are light.
The blues are not sexy. Sexuality builds up through purple to red.
Bright and light (warm) colors are exciting, stimulating to communication, to activity. Cold colors cause inhibition, rationality, rationality.
Green, green-yellow, olive-balancing, plunging into the inner world.
Pastel colors (pink, salad, lilac) - modesty. Tenderness. Weasel.
Black and other dark colors are gloomy. gloom, longing, fear.
Pair - blue-yellow - tension, movement.
Red-yellow - impulsivity. Life affirmation.
Violet-yellow-green - latent power, balanced.
Orange-blue - bursting energy combined with isolation.
Associations with color in the book will be analyzed in detail in relation to each policy separately. If we try to interpret the data obtained by comparing politicians with each other, the following tendencies are revealed. We divided our associations with color into the following formal categories: light-dark, warm-cold, and bright-dull. Almost all effective Russian politicians are seen in dark, cold and dull colors. Exceptions are “bright” personalities: Gaidar, Skokov, Yavlinsky and S. Fedorov. Mainly warm tones distinguish only one politician - Gaidar. The general picture of the perception of politicians in color turned out to be unpleasant, causing a feeling unattractiveness politicians, their alienation from respondents. It is rather a collective image of power as such, which is perceived extremely negatively at an unconscious level. The same exceptions that evoke “warm” and “bright” feelings clearly do not look like favorites of the political struggle and do not cause a desire to move from emotional acceptance to electoral behavior.