Semantic analysis of advego. SEO analysis of online text - Advego service, how to use

Hi, now I will tell you how the SEO check of Advego goes. Of course, you have come across such concepts as nausea, uniqueness, wateriness. Today I want to consider each of these separately using the example of the Advego exchange.

As you noticed, I always tell you in detail and try to help you in mastering various topics. Do you want your projects to rank well in search engines? Try Advego. Today we will try to figure out what SEO advego check is. It is a useful, very effective, and most importantly free service.

SEO check advego - first steps

You can choose different sites for seo checking Advego, but one of the most popular is the online service Advego. When you look at it, the analysis is quick and effortless.

  • Grammar and spelling errors.
  • Analysis of uniqueness.
  • Semantic analysis.

There are additional components, but these are considered the most important. You can see them above the menu of your personal account. Below I have given an example of inserting text into the service checkbox.

Spellchecking

The ability to write competently and express your own thoughts without mistakes - speaks of quality education. It is clear that very few people will be able to fully take into account any rules in the Russian language, but it is worth knowing the main ones. As a result, such articles are pleasant even to read.

Spelling check in Advego is fast and free. To do this, you need to do just three simple things:

As you can see, everything is easy and simple. It takes just a couple of minutes. I have provided you with an example for clarity, deliberately making mistakes there.

Here, words in which mistakes were made are highlighted in dashed red. If you hover over this word, the system will offer several correct options.

Semantic seo analysis

Semantic analysis allows you to evaluate the content for the number of words, identifies phrases that are components of the general core of semantics. This check is considered indispensable in seo copywriting. I have already spoken about this in previous articles.

This analysis is carried out free of charge for site online ... For him you need:

  1. Go to the appropriate section of "semantic analysis".
  2. Select desired language... The default is Russian.
  3. Insert the article into the field that opens and start the analysis.

For SEO analysis, just a couple of seconds is enough, I give an example. Particular attention should be paid here to statistics and the semantic core itself. The result is a list of words and stop words, as well as spelling and grammatical errors.

Let's analyze the main optimization parameters

As a result, we will analyze the following main optimization parameters that you need to pay attention to:

  • Signs without spaces, with them, various errors. Here, I think, there should be no difficulty.
  • The presence of unique words. These words can appear only once in the article. If the number is repeated more than two times, then it is already considered non-unique.
  • Significant words. They determine the usefulness of the content. Nouns are taken into account.
  • Stop words. As a rule, they do not imply meaning. These include: so, here, or, on, like others. They simply serve to link phrases in a sentence.
  • "Water". This ratio meaningful words to the total volume, that is, they do not mean informational value. The average rate in this case is considered to be about 60-75%. For some common topics, this indicator may be slightly higher, this also needs to be taken into account.

Text nausea: why do it?

Do you need a nausea test? Let's figure it out. It happens:

Academic gives out the usefulness of the content. The more the same words are repeated, the higher this factor. 10% is considered the norm.

Classic nausea determines the spaminess of the material. Normally, it is considered to be about 7%. If this coefficient is higher, then the article is quite difficult to increase in the search and there is a chance to get into the filters. I usually focus on this parameter.

Checking content for nausea in Advego is indispensable for a seo copywriter. Moreover, this is easy and not difficult to do, as you noticed.

What is Advego Plagiatus?

Advego Plagiatus on the Advego service is designed to analyze uniqueness. Thanks to it, you can check texts with high efficiency. It is carried out using a special downloaded program. You cannot do this online on the site itself.

The program has numerous advantages:

  • Gives the percentage of uniqueness, highlights non-unique fragments and links to them.
  • Can identify copyright or rewriting.
  • Convenient and simple interface.
  • It can analyze from several search engines at once.
  • Editing capability text .
  • Fast delivery of results.
  • Constant updating.

You can download the program on the official website of Advego. It's completely free. To do this, go to the uniqueness section or follow the link advego.ru.

Based on my own experience, I want to give you some tips and wishes that will definitely come in handy when optimizing texts:

  • I advise you to check the entire material, because search engines analyze the entire volume at once. If it is very large, then you can divide it into small parts of 2-5 thousand characters each.
  • You should not check small pieces of text, for example, 300 characters each. They can be non-unique, and it is almost impossible to achieve it.
  • Before checking for uniqueness, make sure once again that there are no various kinds of errors.
  • As for the captcha. Yes, yes, it is this boring, constantly popping up captcha. You can turn it off here. To do this, go to the "Decapcher" section and select the appropriate service. Rucaptcha has the most reasonable prices.

Friends, today I told you about how SEO advego check is carried out. I hope my recommendations will definitely be useful to you. Leave comments, share my blog with friends on social networks and conduct SEO analysis, because if you learn to understand these tools, you can create truly unique and effective content!

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Nausea (spaminess) Is the frequency of the use of the same word / phrase relative to the volume of the entire text. This parameter is calculated as a percentage. For example, if the word "webmaster" is used 40 times in a 4,000-character text, then overspam will be 10%.

There are two types of nausea - academic and classical:

Academic nausea- This is the ratio of words often found in a document to the total amount of characters in it. It is mainly used to calculate the keyword density that affects the ranking of a document in the search engine results. If keywords are spammed, the search engine may consider the article over-optimized, and this will lead to a decrease in the position of the page or resource as a whole. For example, the text size is 1000, the word appears 10 times, which means academic nausea is 1%.

Classic nausea Is the square root, calculated from the total number of the most frequently used word in the text. That is, the parameter is calculated by the word that appears in the content more often than others. When calculating this type of nausea, the volume of the text is not important. For example, if a word occurs 36 times in the text, then the classic nausea will be 6. The indicator of classic nausea cannot be less than 2.64, even if the word is used less than 7 times in the text, then the root is still extracted from 7.

There is no definite answer as to how much nausea should be in order to avoid getting a resource under search engine filters. Previously, the approximate rate was calculated based on competitors. SEOs looked at articles on reputable sites, and followed the norms of nausea on those sites.

Modern services for checking for spammy texts still set certain boundaries for academic and classical word nausea, which are acceptable for search engines and users:

  • Academic. According to Advego: up to 9%. Miratext: no more than 7%.
  • Classic. From 2.7% to 7%.

Do you need to follow the norm of nausea?

You shouldn't bother too much about the problem. The best option is nausea up to 10%. But even if the spam content is slightly higher, keep the content topic in mind. If this is a technical article, then it probably contains an abundance of words that cannot be replaced with synonyms.

It happens that “words cannot be thrown out of a song”, and the content is attractive even with high nausea - if there is no obvious overspam while reading the text, there is no need to spoil the quality of the text in order to reduce the parameter.

If the overall nausea exceeds 12-15% or 6% for a word, it is best to revise the article and replace frequently used words if possible. However, search robots began to adapt to the subject of the content and analyze a bunch of other parameters. Therefore, many articles where this parameter is overestimated are still ranked quite well and often occupy TOP places in search results.

The main thing! To make the article readable. At the same time, do not deliberately overspam when by the middle of the text you have 6 entered with the exact occurrence.

How to Reduce Academic Nausea?

Let's say you get a high level of academic nausea when you check your text. This is not a problem, because there are several effective ways to reduce it to acceptable numbers:

  1. Replace or remove high frequency words and phrases. Special online services for the selection of synonyms will help you with this: for example, Synonymizer. Let's use synonyms, a frequently used word. It is important that due to synonyms the meaning of the text and its readability are not lost. When there is an overabundance of stop words in the text ("still", "would", "same", etc.), you should remove them wherever possible, rephrasing the sentence. By removing the stop words, you reduce the wateriness of the text as well.
  2. Increase the amount of text. If you have removed or replaced some commonly used words and phrases, but the spamming is still outside the norm, you can increase the number of characters in the article by adding unaffected topics or Interesting Facts... But this method is not always relevant. If you need to write an annotation for a film or a product description of no more than 1,000 characters, stretching the text even up to 2,000 will be problematic. Here you need to see how many keys the customer asked to enter. If not more than 5, then the TK is feasible. Otherwise, it will not work to reduce spamming.

And remember the main thing - nausea is never 0%.

How to reduce classic nausea?

Few of the customers require copywriters to write texts with an acceptable rate of classic nausea. But it will be useful to know how to reduce it. The principle is the same as with academic nausea:

  1. Reduce the number of repeated words. Analyze the semantic core table. The word above the rest must be reduced to the norm.
  2. Shorten stop words."But", "would," for example "and other constructions and unions that do not carry a semantic load, significantly increase spamming.

On a note. An increase in the volume of the text will not help here, since with its increase, the classic nausea also increases. When you want to once again write a word that has been used more than once before, stop and think about how you can replace it or how to rearrange the sentence so that you do not use it at all. Think about the results of the check in advance, otherwise you will have to "adjust" the article for a long time.

How to increase nausea?

Spamming is not the only problem negatively affecting search engine rankings. Low nausea has the same effect. If there are too few subject words in the article, then the robot can count it. And such an article may rank worse.

Increasing nausea is much easier than reducing it. Just spread more occurrences of the keyword evenly throughout the text.

How to calculate nausea

There are simple formulas for measuring nausea that we learned in school.

Academic nausea is calculated as follows. If the word "seo" is mentioned 5 times in the text for 6,000 characters, then the indicator will be 5 * 100/6000 = 8%.

Classical nausea, as we know, is calculated through the square root of the number of words in the article, which is more than the rest. If the word "promotion" is mentioned 36 times in the text, then the root of 36 is 6, we translate into percentages and get 6%. The size of the text is not important here and is not included in the calculations.

Services for checking nausea and spaminess

Let's take a look at article nausea using the different services that many copywriters and SEOs use today.

Advego

The most popular service for checking the semantic core. Many customers require to check articles here. The analysis can be carried out online without installing the program. You get the results in a couple of seconds.

To find out if Advego is spammed, go to Semantic text analysis... Insert text and click Verify.

In the table Text statistics shown Academic nausea, classic.

Below is the number of stop words. If their frequency exceeds allowable norms, we remove the unnecessary.

Text.ru

There is an analysis of an article or an entire web page here. Statistics are also based on Zipf's Law. Insert text into the field and click Analyze.

We see the results of the analysis.

At the top, simple and familiar parameters are displayed: nausea, naturalness according to Zipfe for search engines, the number of characters.

But below you can see more detailed statistics on words / phrases.

The most interesting is the TOP 20 most popular words. Here is a graph of your text (blue line), recommended values ​​(green) and ideal values ​​according to Zipf's law (gray). Effective optimization requires that all relevant keywords and phrases hit the top ten.

Installed as software on a computer. It weighs only 600 KB, after which you don't even need Internet access to check the document. Go into the program and immediately see the field for verification. Insert text and, without clicking anywhere, immediately see the results.


It is convenient to edit text directly in the program. And so that you are not distracted by stop words and other unnecessary characters, you can put checkmarks in the menu on the right to hide them. There is also a table with detailed statistics on the number of exact occurrences. The nausea test setup is very flexible.

The program is also convenient in that it automatically calculates the cost of work. You only need to specify in the line Price per thousand your tariff.


Istio

Istio is in no way inferior to Advego, but, as often happens, the service is simply poorly advertised. We go to the site, find the tab Text analysis, insert the article into the designated area and click on the button Analysis.

If you enter keywords in the line Keyword list located under the buttons, you will find out the number of their occurrences and their location in the text.

Analysis results are No stop words and With stop words... The difference is that in the first case, spamming is displayed without introductory constructions and prepositions. It is worth noting that Istio works much faster than Advego and has a set of all desired functions for customers and contractors.

How does nausea compare to the competition?

You can do this manually by calculating the text of each competitor from the search results using the services above, or you can use the Semanizer service. (5 daily checks for free)

We indicate the keywords and the service will automatically take the TOP10 sites from the search results (only for a fee) or indicate the URL of the competitors ourselves.


Then we press the analysis and get, here is the data.


How to write texts without overspam?

Modern text nausea analysis services help copywriters to bring articles to perfection. But it's much better and easier to immediately write content that meets the accepted norms. It's pretty simple, just follow the simple rules.

  • First of all, control the repetition of words.
  • When you finish writing every fourth sentence, double-check whether you are repeating phrases, whether you use unnecessary and unnecessary stop words, whether you do not allow tautology.
  • Don't write the same article for more than two hours. After that much time, you will no longer notice repetitions. Take a break, take a break.

Semantic analysis of the text shows what words and phrases the content consists of and which of them occur most often. It is mainly used for SEO texts with keywords and LSI-loops: the analysis allows you to roughly imagine how the search engine will react to the content. But the numbers are not always clear, and the result of edits based on the advice of semantic analysis is good. We will tell you how to do the analysis, what to look for and what to do with the indicators.

By the way, as an example for parsing, we will use the analysisarticles about webinars from our blog.

Online services for semantic and SEO text analysis

Advego.com... Semantic analysis from Advego content exchange is one of the most popular services among SEO specialists. It is free, available to all unregistered and registered users. Shows:

  • Academic nausea;
  • Classic nausea;
  • Number of stop words;
  • Indicator "water";
  • And other less significant parameters.

Istio.com... This is a service designed specifically for the semantic analysis of text. Available to everyone, registration is not required. Doesn't require payment of a subscription. Shows:

  • Water content indicator;
  • Nausea;
  • Top 10 most used words;
  • Topic of the text;
  • Other parameters.

Miratext.ru... This is another service from the copywriting exchange. Also free, available to registered and unregistered users. Shows:

  • Nausea;
  • "Wateriness";
  • Quality according to Zipf's law;
  • Word frequency cloud;
  • Other less significant figures.

An example of semantic text analysis

Let's take a look at the indicators using the example of text analysis using the semantic analyzer from Advego. The first few lines - the number of characters with and without spaces, the number of words, unique and significant words - are not so important. The following indicators are important:

  • Water - 67.7%;
  • Classic document nausea - 4.12%;
  • Academic nausea of ​​the document - 8.7%;
  • The frequency of words in the semantic core.

Let's take a closer look at each indicator.

Water content of the text

Semantic analyzer Advego shows the highest water content - on other services, when checking our text, it is 44% and 5%. Water content is the ratio of insignificant words to the total words. The more stop words in the text that do not carry a semantic load, the higher the percentage of water.

Words that the service considers "water" are displayed in a separate table "Stop words". Most often, prepositions and pronouns fall into it. By the way, the normal indicator mentioned in the description of semantic analysis by Advego is 55-75%. This means that the water level in our text is normal.

Classic document nausea

It is calculated from the most frequent word as Square root from the number of its occurrences. Other verification services use a similar algorithm, so their "nausea" can be equated with the "classic nausea" indicator on Advego.

Certain standards for classic nausea are not indicated in the description of the analyzer. The creators only said that it depends on the length of the text - for example, for an article with a length of 20,000 characters, nausea is 5% normal, and for a note of 1,000 characters, it is too high. Many agencies and SEO specialists are of the opinion that nausea should not be higher than 4-6%.

Academic nausea of ​​the text

It is defined as the ratio of the most frequent and significant words to the entire text. The calculation formula itself is not disclosed.

The description states that the normal percentage of academic nausea is 5-15%. This is indirectly confirmed by Yandex itself: in its bloggave an example of over-optimized text , and the academic nausea of ​​this note was 19%. In practice, many SEOs require no more than 10% nausea to write articles.

Semantic core

The semantic core block shows the most common words in the text. It is they who set the subject of the material. Therefore, in the first place should be words that are relevant to the topic - otherwise the search engine will not understand what you are writing about, and will lower the site in the search results or will not show the page at all for the required key phrases.

In our example, the word "webinar" is in the first place in the semantic core. It is clear that the article about webinars is confirmed by the following core positions of thematic words.

Semantic core word frequency

This indicator is calculated for the most common words in the text. The higher the percentage, the more often the word appears. This indicator is closely related to the percentage of nausea itself.

There are no recommended parameters in the description of Advego semantic analysis. Many SEO specialists and agencies require not to exceed 3-4%. And in the over-optimized Yandex post, the maximum word frequency in the semantic core exceeded 8%.

Istio.com also shows the semantic core, and in the Miratext.ru analyzer it is replaced by a word cloud. The most common words are written in large print. Semantic analysis Miratext.ru also shows the quality of the text according to Zipf. The exact analysis algorithm according to Zipf is unknown, but its creators claim that it checks the "naturalness" of the text, and the normal indicator starts from 50%. Checking our text on the analyzer gave an indicator of 34%. And when checking on the service itself Zipf- 77%. Therefore, you can ignore this line when checking on Miratext.ru - the numbers do not match.

How to modify the text

If the indicators of your text do not coincide with the recommended parameters, it is advisable to modify it. It's easy to do, and we have prepared a small cheat sheet:

  • If the "water" is high, remove unimportant words and phrases, reformulate the sentences so that they contain fewer prepositions; if the indicator is low, dilute the text or leave it alone
  • If classic nausea is high, delete several occurrences of the most frequent word, if it is low, add occurrences of keywords
  • If academic nausea of ​​the text is high, remove several occurrences of the keywords, if it is low, add occurrences of the master key
  • If the semantic core contains non-thematic words, add occurrences of keys and other thematic words to the text
  • If the frequency of words in the semantic core is too high, remove multiple occurrences

Don't forget that people should like the text first. Therefore, you should not take the semantic analysis of the text as the ultimate truth - even articles that are far from ideal in terms of SEO get to the top. For example, in the first article on the query “what is inflation”, the water indicator for Advego is approaching the upper level, is 72.6%.

And on the second-ranked page, the academic nausea rate exceeds the 10% recommended by many SEO specialists, and the word frequency in the semantic core exceeded 5%.

If the text is interesting, useful, structured, but slightly does not meet the recommended indicators, you can leave it as it is.

And what indicators are you guided by when checking? Share your opinion in the comments!

OSOKIN KIRILL
LLC "Kolomenskaya Pastila"


Good afternoon. My name is Kirill Osokin, I work in my hometown of Kolomna as an executive director at Kolomenskaya Pastila LLC. After my appointment in January 2018, my task as an employee was to increase the sales of our company via the Internet. One acquaintance, understanding this issue, advised to contact Denis Nikhaev, he has his own studio for the development of sites, business card sites and capture pages.


With Denis, we discussed our action plan for a long time and decided to start with the creation of the Landing Page - a good representation of the company in the Internet space. In my case, Denis offered to make an extended landing page, since the product that is needed for sale has a large assortment of products. An extended landing page for our company is needed not only to attract buyers, but also to attract partners for the wholesale of pastilles. In general, having discussed everything we did, I agreed to create an extended landing page in the WEB studio of Denis Nikhaev.


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The main value of working with Denis and his team is the opportunity to consult, make edits and changes on the work in a timely manner, and all my comments were immediately introduced into the work. And of course the question of price: the company simply ridiculous prices for such serious work as they did to me, thanks, the prices of similar companies are much more expensive.


Dear Colleagues, for those who have a question about ordering a website or a landing page in the WEB studio of Denis Nikhaev - do not hesitate and feel free to order, I recommend it in full. The work will be done high quality, soundly, all your comments will be taken into account and you will be given the opportunity to change the information on your site yourself.


Thanks a lot to Denis and his team for solving my question. Success and prosperity to his company!


VIDEO REVIEW
LLC "Kolomenskaya Pastila"

I want this result!

ANTONENKO ARTEM
History and Social Science Teacher


My name is Antonenko Artyom Sergeevich. I am a teacher of history and social studies at MBOU Secondary School No. 4, Otradnensky District, Krasnodar Territory. I turned to Denis Yuryevich in order to create a teacher's website for participation in the competition "Kuban Teacher of the Year in Cuban Studies". V short term (literally a week) the site had to be made, and it had to strictly comply certain criteria specified in the Competition Regulations.


I decided to cooperate with you, Denis Yuryevich, because:
1) I have known you for a long time;
2) The products you create possesses good quality and functionality;
3) I will also mark your professionalism and speed of work;
4) Yes, and what a sin to conceal, the price is much lower than the competition.


Most of all, of course, I liked execution speed of this work. The design was not bad, the necessary categories were included. A nice feature was constant dialogue during which we were able to do the job faster and better.


The value of the product is the receipt by me very good points from judges at the competition. I was counting on just such an effect from your work, and I got it.


Against the background of similar proposals, you could be distinguished:
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2) High-quality advertising of your services;
3) Speed ​​and quality performance of work.


Your website development services i would recommend to your colleagues and friends. I believe that your services can be used by anyone who just in time and for reasonable money wants to get a turnkey website that will executed at a high level!


VIDEO REVIEW
Antonenko Artem

I want this result!

ANASTASIA ASHMARINA
MFA club "Sretenie"


Good afternoon everyone. My name is Anastasia. I am the founder and head of the Sretenie youth intellectual-discussion club. What is meeting? This is a meeting. Our whole life consists of meetings. We come into this world, meeting the breath of life, the love of a mother. We want modern youth to have a place and time for live communication, and to find people who are close to themselves in spirit.


The tasks of our club include:

Intellectual development of youth
- developing the ability of individual thinking and reasoning in the process of discussion
- missionary activity
- healthy communication with peers
- charity.


And we needed a platform on the Internet for development. I turned to Denis Nikhaev, as I know him personally and have seen his work. It was necessary to develop corporate identity, business card design and VKontakte group... After talking with me and making the necessary sketches, Denis set to work on the order.


All work has been done very fast... Everything looked original, holistic and youthful. And what is most surprising - everything turned out exactly as I wanted! Denis did everything so that he didn't even have to make no additional edits... It is immediately evident that he professional and tasteful... He knows his business 100%. Value for money of the work performed I was amazed!


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I want this result!

SVETLANA IVANOVA
BytRemService company


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After reviewing the prices and talking with Denis, we decided to order from him, and did not regret it. The task was to do company website plus landing page in one bottle, which will collect customer contacts for all kinds of emergency technical work.


The site turned out exactly as we imagined. Were all our wishes were taken into account... The work was completed on time. In addition, Denis promised to help in further work with the site, if required.


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LLC "Care-Ural"


I would like to express huge thanks to Denis Nikhaev and his team for a job well done... We ordered a mobile version of the site from him. We ordered from Denis because we attracted by the price of the service and the time frame for which the site had to be optimized.


Based on the results of my work, I can say that everything is done on the highest level , however, we did not meet the stated deadlines, but this is only our fault, since we did not always immediately provide the necessary data. From the side of Denis, they always received answers very fast and to the point.


In his work, he proved to be a competent specialist, always quickly answered our questions and helped to accept correct solution when discussing terms of reference. All our wishes were taken into account and implemented on the site. If in the process of work new wishes arose on our part, they were also fulfilled. And if something was impossible for technical reasons, then Denis gave clear explanations of the reasons.


At very affordable prices, the work was done perfectly! Therefore, we can safely recommend Denis and his team to everyone who needs website adaptation for mobile devices.


Thank you very much again! Overall, it was a pleasure to work with you :)!

I want this result!

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Individual approach to your work, no template options

We will take into account your comments and promptly make all the necessary edits

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Support 24 hours 7 days a week and will answer any of your questions about LP

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Why choose us

1. Over the past 3 years, we have developed over 100 different projects.

2. We develop sites with a lifetime warranty and are responsible for their performance.

3. We give each client a domain, hosting and SSL certificate (https) for 1 year.

4. We have more than 60 certificates confirming our professional skills.

5. We are fully engaged in the maintenance of your site, you never have to dig into the code.

6. We provide support to our clients 24 hours 7 days a week.

7. Immediately set up the necessary marketing tools: CRM, Callback and UTM tags.

8. We make an exclusively unique design of the site, no template options. We use UX & UI design for this.

9. We make sites 100% responsive, which will look great on all popular types of screens.

10. We connect and configure tracking statistics on the site, such as: Yandex Metrics and Google Analytics.

11. We use in our development such technologies as: HTML5, CSS3, Bootstrap 4, Animate.css, JavaScript, jQuery and PHP.

12. We worked with both state-owned companies and commercial projects, the monthly turnover of which was from 10 million rubles.

13. At the moment, there are more than 11 branches throughout Russia and the CIS.

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As the competition of sites increases, more and more often you have to think about how to please the search engines. Professional SEO specialists have been talking and writing for a long time that it is necessary to carry out a semantic analysis of the text. When ranking sites, search engines try to "understand" how successfully, with the help of words, they managed to answer the question (user request). Whatever one may say, but search engines try to provide the user with the most complete (most relevant) information based on his request.

It is not only robots that have to analyze texts, but also people in Everyday life... An example from school life came to mind. There are 10 people in the class and they all wrote an essay on the topic "My small homeland". All ten people are excellent students and the work of all students was evaluated by the teacher for a grade of" five. "All students talked about a wonderful river, about a century-old oak, about a birch grove. Now let's imagine that the teachers were asked to make a rating of essays, ie TOP from 1 to 10. As you understand, the principle of search engines should be used here - two sites (essays) cannot be in the same position at the same time. assignment, the teacher will have to conduct a very thorough analysis of the text in order to identify favorites and outsiders.When building the TOP, both Yandex and Google carry out a semantic analysis of texts, although they do it, obviously in different ways. texts of competitors from the TOP.

Semantic analysis of on-line text can be carried out using the advego.ru site service, which is called Semantic analysis of online text, seo-analysis of text. As an example, I will take the text of an article that is in second place in Yandex search results for the query "Semantic text analysis" (the Advego service is in the first place).


Insert text and click "Check"

At the output we get:

  • Text statistics (number of characters, number of words, classic nausea, etc.);
  • Semantic core, which includes both phrases and individual words;
  • Words (separate words from the semantic core bearing a semantic load);
  • Stop words (words that do not carry an independent semantic load).

General text statistics
The semantic core includes both individual words and phrases (without stop words)
Separate words that make up the semantic core (without stop words)
Stop words. List of words that do not carry an independent semantic load

As an experiment, I will conduct a semantic analysis of the text already written above in order to figure out which words to add in order to get closer to the parameters of an article from the TOP. Next, you can compare the semantic cores of texts using Excel.

In a specific case, I used Excel 2007. I selected columns with word lists, then Conditional Formatting> Cell Formatting Rules> Duplicate Values... Duplicate values ​​are highlighted in green in the figure.

I highlighted in red those words that, in my opinion, should be added to my text:

  • key;
  • content;
  • search engines;
  • nausea;
  • promotion;
  • analysis results;
  • on-line services.

It is very useful to carry out semantic analysis of competitors' texts before writing articles for your site. List of words that are most often found among competitors ( document corpus) should be in front of the copywriter's eyes. It is on this list that you need to be guided when writing an article. I'll make a reservation right away that you shouldn't send a copywriter too long a list, 15-20 words are enough.